2009年5月17日星期日

App Store does not yield a good harvest to promote the demand for Apple hardware

Apple announced a month ago, the opening of 9 months, App Store downloads reach 10 million mark. However, the speed of light, general manager of Venture Capital Jeremy Liu doubt that this is only one billion downloads Apple has brought to the 20 million U.S. dollars income to 45 million U.S. dollars.
According to foreign media reported that Liu Lightspeed Venture in the official blog for the Apple account calculations, App Store to download free of charges and the application of the ratio of 1:15 to 1:40, fees and charges in the 2500 application downloads million to between 60 million. The average price paid for the application of 2.65 U.S. dollars - weighted average price only 1.99 U.S. dollars.so, App Store sales for the 70-160 million U.S. dollars between.

Apple's share of 30%, the harvest should be from 20,000,000 to 45,000,000 U.S. dollars, more conservative estimate that should be from 20,000,000 to 27,000,000 U.S. dollars.

This money is a drop in the bucket in terms of the Apple, but Apple's App Store to promote hardware sales. Last year, Apple sold 13.7 million iPhone handsets, App Store of Apple's direct contribution to revenue is not significant. And, like iTunes, Apple in the use of App Store to promote the demand for hardware products.

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